SRI LANKA PROMOTES TOURISM AT THE SEOUL INTERNATIONAL TRAVEL FAIR 2022

 The Embassy of Sri Lanka in the Republic of Korea (RoK), in collaboration with the Sri Lankan Airlines GSA office in Korea organized a Sri Lanka booth at the 37th Seoul International Travel Fair (SITF 2022) held from 23rd to 26th, 2022 at the Coex Exhibition Hall in Seoul, Republic of Korea.

 SITF is the largest international event in the tourism industry of the RoK, oriented towards inbound, outbound, and domestic tourism markets. The exhibition, organized by the KOTFA Co. Ltd, featured local and international travel destinations, in addition to various travel-related content companies.

 The Sri Lanka booth portrayed the diverse attractions that the island offers tourists, from its beaches, wildlife and ancient cities to adventure, ayurveda and culinary experiences.  It also displayed a variety of unique products from Sri Lanka. Visitors to the booth also had the opportunity to  gain further information on tourism from the “So Sri Lanka” brochures provided by the SLTPB as well as the flight information provided by the Sri Lankan Airlines office in Seoul.